Newer Themes

There are a couple of new themes from lego like Pirates of the Caribbean and Cars 2.The replacement for Bionicle is called Hero factory and I don't like it. Some other new themes are Ninjago, a ninja theme, Pharaoh's Quest, an adventurers theme, Alien Conquest, a space theme, and Winne the Pooh. Different themes come out every year, and they are designed to appeal to different ages.

The most complex sets are aimed at older age groups, and the simple ones like Duplo are for much younger children. Many adults still build Legos.

With the Harry Potter sets, they have created many new sets with each movie that is released. They also add things that are not in the movie but were in the books. For example the first Harry Potter set included the Hogwarts Castle, with the main characters, also Diagon Alley and and a bunch of the traps like Fluffy's room. There was even a three headed Lego dog. These sets tend to have great attention to detail, including things like the flags on the castle, a working trapdoor under Fluffy. The Diagon Alley set had potions and capes for sale and a wand shop with lots of wands. It also had all the magical pets included like and owl, rat and frog.